Facebook Leads come in several forms, but there are three you should know about while running ads.
READ Lead Dashboard
The Real Estate Agent Directory Lead Dashboard is the easiest and most convenient location to check in on your leads we have generated for you.
Leads from Facebook ad forms, IDX home search, home value tool, and dream sweeps will all be located here.
It’s a great idea to follow up with any interactions on your page or posts to help nurture leads. We consider any of the people who interact with your ads LEADS that you can reach out to. You will receive notifications when people like or comment on your posts and ads. You have the opportunity to reach out to these individuals to thank them and inquire if they need any assistance with your real estate services.
To do so, look through the notifications on your business page, or click on the names of those who interacted with your posts or liked your page. You can invite non-fans to like your page. You can also click on the person’s name to be taken to his/her profile and send a direct message to this potential lead.
New Page followers can often be a direct result of running a Facebook ad even if that is not the main goal.
These new followers are a great opportunity to introduce yourself and offer any assistance they might need.
View your page fans by clicking on ‘Settings’, then clicking ‘People and Other Pages’ on the left-hand menu. From here, you can click on your page fans to be taken to their profiles and send them a direct message.
Facebook Publishing Tools
You can also download a list of any leads that come from ads with lead forms directly from Facebook. However, Facebook only keeps leads in this dashboard for up to 90 days until they expire, and they will not expire from your READ dashboard.
Click Publishing Tools at the top of your Page.
Click Lead Ads Forms.
Within the Forms Library, select a form and click Download.
After clicking Download, you’ll have two options:
Option 1: Click Download New Leads if you only want to download new leads you’ve received since the last time you downloaded your leads.
Option 2: Click Download by Date Range if you only want to download leads you received during a certain time period. After choosing this option, click download.
After selecting one of the options, click the CSV or XLS link to save the worksheet file to your computer.
Open the file. You may need to edit the column length to view all the desired fields of information. Scroll to the right of the document to see lead information (Name, Email, Phone).