HAVE QUESTIONS? WE CAN HELP!

What is TurnKey Suite?

TurnKey Suite is a full-service marketing solution for real estate agents on Facebook. Establish your personal brand and grow your business with the assistance of an Account Manager dedicated to your success. The service is offered by Home ASAP and is available in the United States and Canada for real estate agents, brokers, and mortgage loan officers.

What is included with TurnKey Suite?

TurnKey Suite bundles the Home ASAP’s most popular services, as well as an Account Manager who lives and breathes real estate marketing, and highly effective, custom advertising campaigns for brand building and lead generation. TurnKey Suite includes:

• Professionally-designed Facebook Business Page branded to your business

  • A “remodel” of your existing page including a custom-branded cover photo (including up to 2 revisions during your first month)

• Lead capture websites integrated with Facebook

  • IDX Home Search (with active MLS) – Allows buyers to search the entire MLS; exclusively branded to you, so you’re the main point of contact!
  • Featured Listings – Lets prospects view your brokerage office’s catalog of listings
  • Agent Directory Profile – Displays your personal Directory profile from the Real Estate Agent Directory on Facebook
  • Home Value Leads Tool – Captures seller leads with a high-converting Home Value request form
  • Dream Sweeps contest – Gives potential leads an engaging way to return to your page each month
  • Custom-branded www.homeasap.com/agentname website with your IDX home search, featured listings, Home Value Leads Tool, and Directory profile that looks great on mobile

• Account Manager/Marketing Consultant who helps run your page and advertising

  • Up to 1 hour of support per month* (phone/email/advertising/ graphic design & page posts)
    • Use this support time to discuss your marketing goals, ad campaigns, questions about your page, FB marketing tips, lead conversion strategies, and more!
    • Your Account Manager will keep you apprised of time used

• Monthly advertising campaign targeted to buyers or sellers in your market to generate new traffic and leads (if included in your subscription)

  • 1 ad campaign per month
  • If an ad budget is included with your purchase, we pay the Facebook ad costs (you may increase your budget at any time or run additional campaigns)
  • Ad objectives include: Lead Generation, Post Engagement, Click-to-Website, or Page Likes
  • Ad Types include: New Listing(s), Open House, Just Sold, Self-Promotion/Branding, Home Search, Sellers, What’s Your Home Worth/ CMA; other types based on your specific needs

• Real estate content posts:

  • Daily – Page Engage Service keeps your page active with engaging images and articles of interest to buyers and sellers
  • Weekly – Posts appear for your IDX Home Search, Home Value Leads Tool, Dream Sweeps contest, and Listings (Property Poster)
  • Custom – Posts created by your Account Manager upon request (maximum 4 per month) Real-time lead notification via emails

  Leads Dashboard (on desktop and in iOS mobile app) view your leads and their search history, organize and contact your leads

• Agent Referrals: post and receive referrals on Facebook Pro Marketing Tips email subscription
• Webinars and Video Tutorials to master social media marketing
• Inclusion in Facebook Real Estate Agent Directory with over 650,000 agents nationwide
• Access to exclusive Facebook Agent Groups with over 60,000 members: network, collaborate, and post/receive referrals

*Additional consulting/support available for $45/hour; or you can talk to your Account Manager about upgrading to a Premium subscription, which includes an additional 30 minutes of support time per month at a discounted cost.

What does TurnKey Suite do for me?

• Establishes your personal brand on Facebook with a professional business page and personally branded lead capture apps/websites.
• Generates leads with targeted ad campaigns launched by your Account Manager, by driving buyer/ seller traffic to your page outside of your current followers.
• Builds your page followers if you do not have an established following.
• Continues filling your pipeline with new leads and warms up existing leads by bringing them back to your page.
• Frees up valuable time: Your Account Manager runs your Facebook business page and advertising (though you are welcomed and encouraged to take part!) Your time can be devoted to converting new prospects into clients and closings!
• Uses experience-proven tactics to achieve the best ROI: We have launched over 50,000 ad campaigns for agents, and delivered over 3 million leads to our agents. Take the guesswork out of social media advertising – leave it to the experts in Facebook real estate marketing to get results!
• Delivers solutions customized to you and your business: We design your ad campaigns and branding that make you stand out in your market with your personal brand!

Does it work to generate leads and clients?

Yes! Visit our testimonial page to several of our agents’ real success stories at turnkeysuite.homeasap.com/testimonials Time to convert your leads into clients varies, but most of our agents experience conversion within 3-12 months.

What is your availability?

Your Account Manager wants to be there for you every step of the way. We aim to assist all of our clients equally, so the most efficient method of contact is email. For phone support, we ask that you provide one business day’s notice in order to schedule a time that works best for you and your Account Manager. The easiest way to do this is to email your Account Manager to request a scheduled call. Our normal service level is a 1-2 business day turnaround time. Our office hours are M-F 9-5 p.m. EST.

What is NOT included with your TurnKey Suite Subscription?

While we make every effort to be your marketing superhero, our competitive prices mean even we have our limits! Not included in your service is:

• More than 1 hour of support per month (phone/ email/advertising/design, etc.): if you need extra support, you may purchase it for $60/hour, or upgrade to our Premium or Platinum subscription, which includes 1.5-2 hours of support per month for an affordable price.
• Instant results: Like any marketing effort, results can take time to build and overnight results are not the norm. While some agents experience lead conversion within 1 month of signing up (you will start receiving leads within 1-2 weeks of your first ad campaign being launched), it typically takes at least 3-6 months to convert your leads into clients. Depending on the stage in the homebuying and selling process, your leads may occasionally take up to a year to convert. In most cases, just one converted lead covers the cost of your subscription 2-to-5 fold! If you seek a quicker conversion rate, you can always add to your ad budget to increase your exposure in your marketplace and receive more leads faster. Remember, social media marketing is about building connections with your prospective clients BEFORE they start looking for homes on the national portals or search engines. Beat your competition and have a steady supply of leads you can nuture far more cost effectively when compared to other lead generation services.
• Same-day phone calls (usually): Since we aim to schedule calls with our clients in advance, your Account Manager will likely be unable to accept a same-day phone call with you, as they already have appointments booked.
• More than 1 ad campaign per month: With the standard ad budget included in your plan, you will get the best results with one ad campaign. Depending on your needs and your consultation with your Account Manager, you may find breaking up your budget to be better for your needs, however an ad campaign using at the entire budget ensures the highest reach and best opportunity for satisfactory lead generation results. You are encouraged to purchase additional advertisements for your page if you have specific marketing needs.
• Last-minute ad campaign requests: We need advance notice of at least 3-4 days prior to launching a time-sensitive ad such as an Open House, so that the ad has enough time to build momentum and reach a large enough audience to produce satisfactory results. Last-minute and same-day submissions may not be processed. Conversely, if we do not hear back from you within one week regarding a proposed ad launch date, your Account Manager will launch an ad based on their expertise with similar campaigns.
• More than 1 revision to your ad campaign per month: Your Account Manager regularly monitors your ad’s performance and makes tweaks to optimize it as needed for the best results. Any time a change is made to an ad campaign, Facebook re-launches it as a brand new ad. Since it typically takes 3-5 days for an ad to ramp up in Facebook’s marketplace, each time a change is made, you can lose all of the traction you built.
• Contacting Your Leads: Our job is to generate leads for you; your job is to contact those leads and turn them into clients! We are happy to provide you proven outreach strategies and lead conversion tips to maximize the potential of your leads!

* Additional consulting available for $45/hour